SCA Hygiene Products makes organizational changes forimproved competitiveness
When creating the new SCA Hygiene Products organization after the merger of
SCA Mölnlycke and SCA Hygiene Paper a year ago, the two head offices were
merged but the divisions were to a large extent kept intact. Next step is now
being taken. The objectives are to get an organization that better supports
the strategy, increases the customer focus, is lean, understandable, efficient
and speedy, helps the company to fulfil its values and improves profitability.
The two Consumer divisions (Tissue and Baby diapers/Feminine hygiene products)
are merged into one Consumer Products division.
The units manufacturing Tissue and R&D Tissue report to Consumer Products
division and also serve the Away From Home division. Main objectives are to
continue dedication of mills and fulfillment of network targets.
The two R&D organizations in Fluff (R&D Incontinence products and R&D Baby
diapers/Feminine hygiene products) are merged into one R&D Fluff organization
reporting to the head of the Incontinence products division and also serve
Consumer Products division. Main objective is to further develop the co-
ordination already established between R&D Incontinence and R&D Baby
diapers/Feminine hygiene products.
As to the market approach, the intention is to build up a regional
organization for each of the three divisions for local sales and marketing as
business is becoming more and more europeanized/regionalized. A process to
start this change will be initiated shortly.
Kurth Augustson is appointed President of the merged Consumer Products
Reinhold O. Schadler is appointed deputy President of Consumer Products
division in charge of all technology functions within Consumer Products
division, i.e. R&D Tissue, Manufacturing Tissue, Manufacturing Baby
diapers/Feminine hygiene products and International Distribution Centers.
Michael Boris-Möller is appointed Senior Vice President Global Product
Management & Marketing including product strategy, assortment, product
development priorities, brand strategy, private label strategy and marketing.
Stockholm, October 2, 1998
SVENSKA CELLULOSA AKTIEBOLAGET SCA (publ)
For further information, please contact Alfred H.Heinzel, President, SCA
Phone: +49 - 8035 8 02 01