Design opportunities

Arcwise® is a concept for the premiumization of packaging and to create attraction and attention in point of sale. Packaging has less than a second to grab a customer’s attention in the razor-sharp competition in the store shelves. Research indicates that the shape of an object has a critical influence on how people react to it and objects having curved shapes are preferred before objects with sharp edge.

Packaging with Arcwise

Packaging as nature intended

Packaging Performance