HRH Crown Princess Victoria named Godmother of the all-female Team SCA Crew and Boat

“We are delighted and honored that Crown Princess Victoria is the Godmother of our all-female Team SCA. Like the Crown Princess Victoria, who is a true ambassador for many good causes and an inspiration for many people around the world, we want our all-female team to motivate and inspire others to pursue their dreams and goals. We greatly appreciate the Crown Princess’ support,” says Jan Johansson, President and CEO, SCA. “As 80 percent of SCA’s consumers are women, and we want to enable women to perform in an arena that has normally been reserved for men, we chose an all-female team for our participation in the Volvo Ocean Race.”

SCA is working to ensure that women all over the world have the same opportunities as men to fully take part in society – socially, educationally, and professionally. In some countries, for example, access to feminine care products decides whether or not girls can go to school or women can go to work. SCA’s hygiene solutions are valuable enablers in reaching women’s needs globally.

The start of the Volvo Ocean Race is in Alicante in October, and Team SCA’s progress in the race can be followed on www.teamsca.com.

You can already now watch Team SCA’s preparations for the Volvo Ocean Race in the four episode TV-series “No Ordinary Women” that runs on premier networks in about 30 markets globally throughout 2014 and into 2015. The series debuted July 20 on 7TWO in Australia and YLE in Finland and has been produced by STRIX Television. The series will be shown shortly on TV3 in Sweden.

Picture of Crown Princess Victoria and the Team SCA Crew.

For further information, please contact:
Boo Ehlin, VP Media Relations, 46 8 788 51 36