SCA sponsoring Amnesty
"Power of the word" unites Amnesty and SCA in the Radio Relief autumn fund-
raising campaign for the benefit of human rights
Svenska Cellulosa Aktiebolaget SCA has begun a major joint venture with
Amnesty. "SCA is a part of the society and Amnesty is one of the world's most
respected organizations," says Sten Lindholm, SCA's Senior Vice President,
Corporate Communications. "The connection between Amnesty and SCA is a natural
one since paper has always been a vital carrier of free speech. Moreover,
Amnesty is a large consumer of paper. SCA is therefore proud to cooperate with
and support Amnesty in its program to promote freedom of speech and other
Radio Relief's autumn 1998 fund-raising campaign for the benefit of Amnesty
International's aid activities begins on Sunday, 20 September. The main
sponsor for the fund-raising is the Swedish paper company SCA. The aim of the
campaign is to increase awareness about human rights and to raise money which
through the Amnesty Fund will be donated to prisoners of conscience and their
families, and to the relatives of the "disappeared" or persons extrajudicially
Swedish Television and Swedish Radio are highlighting the campaign through
news coverage and the broadcast of documentaries. The high point will be the
live broadcast of a TV gala on Friday, 23 October, starting at 6:15 p.m. on
SVT2. The evening show will feature well-known entertainers, music, theater
and meetings with persons who received support from the Amnesty Fund.
The Fund, which also provides such support as legal aid and torture
rehabilitation, was founded in 1966 by the Swedish entertainment team of Hans
Alfredsson and Tage Danielsson. The financial base for this activity was
provided by the Hasse & Tage variety show "Oh what a wonderful peace."
Throughout 1998, Amnesty is highlighting the 50th anniversary of the
ratification of the United Nations Universal Declaration of Human Rights. For
millions of people around the world, human rights are still only two empty
Information about the fund-raising campaign is also available at Amnesty's web
site: www.amnesty.se, under the heading "Ordets makt."
Stockholm, 16 September 1998
SVENSKA CELLULOSA AKTIEBOLAGET SCA
For further information, contact Sten Lindholm, Senior Vice President,
Corporate Communications, SCA. Tel: +46 70 512 05 14, or +46 8 788 51 62.
Other contact persons:
Ingrid Falk, Press Secretary, Amnesty International. Tel: +46 8 729 02 20, or
+47 70 433 09 16.