SCA is delighted to deepen its involvement with ice hockey club Timrå IK in the form of a naming rights agreement that will see the club’s home renamed the SCA Arena. The agreement is based on a desire to continue supporting the social sustainability work that permeates the club’s activities, from its children’s skating school, through youth development and up to its elite teams.
The new five-year agreement, through which SCA is assigned naming rights and increased marketing space, enters into force at the end of this season.
SCA is a long-standing sponsor of Timrå IK and been part of the club’s journey back to the highest division, the Swedish Hockey League (SHL), where it is now an established, competitive representative of the region. Within the framework of these activities, the club has developed the programme Teamsters, the vision of which is for community benefits and social sustainability to pervade the entire club.
With this new sponsorship agreement, SCA intends to secure this work for many years to come, while helping to provide the conditions for the club to thrive among the elite of Swedish ice hockey.
“SCA prides itself on being farsighted and always striving for a sustainable future. This is true in the forest, where we plant at least two trees for every one we harvest, but equally so in our conviction that, through our commitment to local clubs and associations, we can contribute to creating attractive communities for adults and provide opportunities for children to fulfil their dreams in meaningful leisure activities,” says Ulf Larsson, President and CEO of SCA.
Sponsoring sports for children and young people is part of SCA’s efforts to ensure sustainable development in the communities in which the company operates. The company has extensive sponsorship commitments to over 100 clubs and associations in Västernorrland, Västerbotten, Jämtland and Norrbotten, with the emphasis on sports and culture for children and young people.
Aside from sponsorship agreements with elite clubs, SCA also sponsors a great many local clubs, including Heffnersklubbans BK’s women’s and girls’ football teams, Sundsvall Figure Skating Club and Sundsvall Demolition Rollers roller derby club.
SCA also sponsors cultural life, including Kvartersteatern and local heritage associations.
“Elite sport is vital in creating attractive communities for adults and dreams in children. That said, we are actively seeking ways to broaden and diversify our commitment, so that we can contribute to a rich tapestry in the communities in which we work,” says Ulf Larsson.