SCA – a leading industrial ecosystem driven by the force of the forest

 

SCA operates in many different markets and comes into contact with tens of thousands of people from all over the world every day. Our shared core values and visual identity reflect how we want to be perceived, and ensure that the messages we send to our target groups are clear and consistent. Our visual identity reflects the core of our business: our shared asset – the forest, our history, our sustainability drivers and our focus on continuous improvement and innovation.

SCA's visual identity
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The visual identity of SCA

 

Visual concept

 

The visual concept is based on the circular movement and transformation of the forest’s industrial ecosystem in the form of renewability, the eternal cycle of life in the forest and the long-term approach of our business. The circular system is also present in the planet we are taking care of, and the tree trunks that are our livelihood.

Our core values

Purpose

With the force of the forest, we contribute to a sustainable future. We do this through responsible forestry, resource efficiency, and renewable products.

 

Our core values

Responsibility

We have a responsibility to nature, each other and future generations. Each and every one of us is also responsible for ensuring that we all feel safe and secure at work and that we are given opportunities to develop. When we assume responsibility, learn more and have fun, we do a better job.

 

Excellence

We always strive to exceed expectations by improving ourselves, our products and our services to create a sustainably profitable and renewable future.

 

Respect

Respect for our colleagues, customers and business partners is a given. Treating people as equals and showing mutual respect fosters cooperation and allows us to develop – as people and as a company.

 

Company story

Our unique asset is only a few millimeters long, a fraction of a millimeter wide and, if man- aged responsibly, will last forever – wood fiber.

As Europe’s largest private forest owner with more than two million hectares of forest, we feel an enormous sense of responsibility toward people and nature. The trees we plant will grow for nearly a century before they are harvested. A long-term approach and sustainable profitability are not simply part of our business strategy, they are part of our soul. We manage our forests in a way that ensures they will remain as rich in biodiversity, nature experiences and, naturally, wood in the future as they are today.

Every part of the tree is used – not only the trees from our own forests but also those we purchase from other forest owners. The residue from one product is used as raw material for another. Financial arteries extend from our production facilities, stretching out to our customers across the globe.

If eight billion people are to share our earth, finite resources must be replaced by renewable ones. Our innovation agenda, and our role as a forest company, could have a truly transforma- tive and revolutionary impact on the future.

Perhaps our roots in northern Sweden have influenced our approach to identifying the solutions of tomorrow. Diligently, determinedly and methodically, we always look for the little details that can make a big difference. We have created a leading forest industry ecosystem with products and services that make our customers even more valuedin the eyes of their own customers. And all of this is thanks to the shared dedication of all our employees. Together, we are following our conviction that the forest will play a valuable role in creating a sustainable future for all of us.

When the forest grows, we grow.

Toolbox

 

Logo

 

Typography

 

Colors

 

Graphic elements

 

Visual world

 

Layout systems

 

Visual language