We are now phasing out Timber and will start calling our business area Wood. The term Wood better describes the product we work with and is well understood in all the countries in which we sell our wood products.
From now and until the end of 2019, we will gradually phase out the name Timber and instead start using Wood as the name of our business area. We will also use the Swedish translation Trä in some contexts.
In connection with the name change, we will for example change the name on different types of information material, of the sender of invoices and on the signs at our facilities.
"Our customers will still meet the same customer contacts at our company and we will provide the same products and services as before. The only difference is that we will now say that we come from SCA and SCA Wood when we introduce ourselves," says Jerry Larsson, Vice President for Wood.