Our color palette is inspired by nature. The natural, soft shades create a feeling of harmony. The basic colors are blue and green, representing water and the forest. We also use a beige color to connect to our wood products. We have chosen these colors to create a sense of superior value and credibility.
All of SCA’s colors are tested to verify conformance with the Web Content Accessibility Guidelines (WCAG) for making web content more accessible. This matrix may therefore be used as an overview of the most frequently used color combinations for readability and branding. The matrix on page 25 shows the color combinations that meet WCAG testable success criteria, Levels AA and AAL.