To create structure and facilitate the placement of text and images, we always use a grid when producing an item.

Different grids are available for different items, such as printed materials, the website (, ads and rollup banners. See the page Ads and the page Flyers and folders.


Grid – ads

Grid portrait ad fromat.


Grid landscape ad format.


Grid – flyers and folders

Grid A4 flyer, insert.

Grid A5 flyer, insert.


Grid – website


Roll-up banners

A 22-row grid is used for roll-up banners, to facilitate the placement of logo and text.


Examples of usage

Grid with 22 rows.


Center-based layoutsystem

We use both centered and left-aligned text. Headings, intros and pull quotes can be both centered and left-aligned. Body text is always left-aligned.

This principle is used for simple items such as covers and ads, but can also be applied to more advanced layout of content-driven items such as inserts and web material.

Proceed from the center.

Example of an ad.

Example of an insert.