Lockups

Horizontal logo

SCA’s logo has two options – horizontal and vertical. The horizontal version is the standard logo.


Standard logo - horizontal lockup.

 

Vertical logo

The vertical version is only used when the horizontal version is not suitable for the actual format.

Clear space zone

To ensure the logo’s visibility and impact when it is used together with other information, it has a predetermined clear space zone. All other information or graphics must be kept out of this zone.

The clear space zone corresponds to the height of the ’A’ in the wordmark. If the size of the logo is changed, the clear space must be changed in proportion to the logo.



Clear space zone - Horizontal lockup

 



Clear space zone - Vertical lockup

 

Variations

Three-color logo

The three-color logo is used as SCA’s strongest identifier when the logo is the main communication device. Examples: corporate website, flags at the head office, some entrance signs, invoice templates, business cards, e-mail signatures and so forth.

 


Horizontal version

 

Blue logo

The blue logo is mainly used on items such as printed materials, event materials and marketing materials.

 


Horizontal version

 


Vertical version

 

White logo

The white logo is used on darker photos and color fills when the background does not offer enough contrast for the blue logo.

 


Horizontal version

 


Vertical version

 

Black logo

The black logo is only used when color printing is not possible, such as fax templates.

 


Horizontal version

 


Vertical version

Do's

To ensure that the logo serves as a clear sender, it must always contrast with the sublayer and the background.

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Blue on background color T1. Light Wood.

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Blue logo on light background image.

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Blue on background color S3. SCA Green.

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White logo on dark background image.

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Three-color logo on background color T1. Light Wood.

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Three-color logo on white background.

Logo
Logo

Don'ts

To ensure the integrity of the logo, we have to follow some usage guidelines.

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Principle 1
Do not use the multi-color logo original to reproduce a single color version.

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Principle 2
Do not place the multi-color logo on busy backgrounds.

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Principle 3
Do not place the multi-color logo on dark background images.

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Principle 4
The logo should never be broken up into individual elements, it must always be used in its full form.

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Principle 5
The white logo should not be applied to colored background where the contrast is high enough to use the blue.

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Principle 6
Do not rotate, reshape or distort the logo in any way.

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Principle 7
Do not place the multi-color logo on busy backgrounds.

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Principle 8
Do not place the white logo on low-contrast light backgrounds.

Logo
Logo

Usage exceptions

If some items call for a lighter toned logo, such as clothing and promotional products, the blue logo may be more suitable over dark complementary colors.

 

Exceptions – light-toned logo