The logo placement is determined by the Layout System, see page Layout system.
Portrait and landscape orientation.
For rectangular formats, the recommended size of the logo is not more than 1/5 of the format’s width.
In exceptional cases, the logo may be centered both sideways and lengthways. For example, on an intro page, final frame of a film or as a single sender. The recommend size is then 1/3 of the format’s width.
A centered logo can also be used on flags, banners and banderoles, for example. The maximum size is then determined by the logo’s clear space. See Logo, Lockups.
With a centered placement on an intro page or the final frame of a film, for example, the size of the logo should not be larger than 1/3 of the format’s width.
With a centered logo on banderoles, for example, where a maximum size is desired – use the logo’s clear space as guidance.
On formats that require a shorter message or image with an extra distinctive sender, such as banners or stadium signs, 1/3 of the format’s width and the logo’s clear space are used as guidance. See Logo, Lockups. The logo is centered vertically.
* Printing method permitting.
When a logo is combined with a short message and maximum size is required, the size of the logo should not be more than 1/3 of the format’s width. Use the logo’s clear space as guidance for distance to the edges.