Projects are part of the SCA corporate brand, and mainly communicated internally. They do not have their own logo, or act as their own sender. In external communication, the name of the project is always set out in contexts related to the facility, business area/ product or SCA.

Naming principles

An important principle in relation to project names is that the name has been established to ensure secrecy until an investment decision has been made. While the project is being implemented, the name is used to build team spirit and commitment among those involved in the project. A project has a limited life span, with no brand to be established over time. It is the communication of the facility/site/unit in which the investment is made that requires long-term strengthening.

Projects can be given any name as long as they create the desired image of the project. To distinguish the facility, the name of the facility should be connected to the name of the project.

The principle can be illustrated as follows:

  • Helios – in-house project name for a short period of time pending an investment decision, followed by implementation of the project
  • Östrand – SCA’s mill. We want to build a positive image of the investment, thereby creating long-term value for the operation and the corporate brand

How projects are written and positioned

Projects are always written in body text, in Helvetica Neue font. They do not have their own logo or visual identity.

It is clear from the context that SCA is the communicator, which is why SCA is not written in front of a project’s name.

The name of a project is never communicated on its own externally. External suppliers must be informed about these communication principles.


Example: this is how we always write project names.


Projects are always set in Helvetica Neue