Business cards, Office templates and e-mail signatures

Business areas are part of the SCA corporate brand. They do not have their own brands or logos.

Positioning business areas

Business areas are part of our SCA corporate brand and describe where an employee works in the company or communicates from.

Business areas are mainly communicated in body text using Helvetica Neue font. They do not act as sender in the form of a logo. The only logo used is the SCA corporate logo.

Using the names of business areas in text

Our main rule is to avoid repeating ‘SCA’ too many times. However, there may be times when it is important to clarify what part of SCA is communicating.

On items such as business cards, Office templates and e-mail signatures, SCA + business area is written, e.g. ‘SCA Paper.’ SCA’s body text font, Helvetica Neue, is used for the business area. If you need to make the business area stand out, use Helvetica Neue Bold.

Detailed guidelines for the product brands are set out on SCA corporate brand and product brands.

 

Examples of business cards, Office templates and e-mail signatures

 

Communications

The SCA corporate brand is always the sender for the business areas’ communication. These business areas do not have their own brands or logos.

Positioning communication business areas

Our aim, wherever possible, is not to write ‘SCA’ in front of the name of business areas.

Our main rule is to use body text, Helvetica Neue, for business areas. However, there may be times when you need to make the business area stand out in a heading. In this case, use SCA Sans.

Business areas do not act as sender in the form of a logo. The only logo used is the SCA corporate logo.

Business area in body text

In body text, ‘SCA + business area’ is only written once – in the first sentence referring to the business area. After that, only the name of the business area is used, i.e. without ‘SCA’ first.

Business areas in headings

In headings, ‘SCA + business area’ is only written once, e.g. ‘SCA Skog’ if it strengthens the message. After that, only the name of the business area is used.

Note

These are guidelines from a communication perspective that do not account for the legal structure.

 

Examples of communication – ad, flyer, website


Ad: SCA’s logo as the sender.


Folder: SCA’s logo as the sender.


Website: SCA's logo in the menu bar. SCA Skog in body text in the first sentence referring to the business area.