Jerry Larsson, President Wood, has been appointed Chairman of the industry organization Swedish Woods board. Jerry Larsson will assume the chairmanship in June 2021.
"It is a great honor to assume the role as chairman. Swedish Wood has a very important task in spreading knowledge about wood, broadening the market and increasing the value of our Swedish high-quality raw material. During the past year, many have found joy and energy in devoting their time to various construction projects. There is a great demand for wood products and I see fantastic opportunities to spread the message about the benefits of wood even more. I especially think it is important to convey the climate benefit of wood, and how it contributes to reducing society's total climate impact", says Jerry Larsson.
Jerry Larsson succeeds Jörgen Lindquist, former President at Södra Wood, in the role of chairman of Swedish Woods board.
Swedish Wood’s aim is to increase the size and value of the market for Swedish wood and wood products in construction, interior design and packaging. Through inspiration, information and education, we promote wood as a competitive, renewable, versatile and natural material. Swedish Wood also lobbies on behalf of its members on key industry and trade issues. Swedish Wood represents the Swedish sawmill industry and is part of the Swedish Forest Industries Federation. In addition, Swedish Wood represents the Swedish glulam and packaging industries, and collaborates closely with Swedish builders’ merchants and wholesalers of wood products.