Choosing the right paper for your communication is exciting and fun, but it can be difficult, too.
There are so many different factors that you need to take into account. Most people regard the reliability of the printing process in achieving optimum image reproduction and readability as important. Cost and maximum target group impact are important to many people, too. But it's also about the sort of thing that's hard to put into words: about the feel and personality of a paper that helps enhance the message you want to convey. We know paper. We know printed communication. And we know how to help you make the right choice.
What's the paper for?
Different types of printing paper are suitable for different end products. Were you thinking, perhaps, of a glossy magazine, or maybe you had something a bit simpler, more basic in mind? Are you using direct advertising to target as many households as possible, or are you reaching out to a more exclusive group of recipients? The paper you choose should come down to a combination of the desired effect and feel of your end product. And we can help ensure that you make the right choice.