Myth

Paper made from recycled fibre is a more responsible choice than paper made from fresh fibre.

 

Fact

Without fresh fibre from sustainably managed forests, the world would eventually run out of paper. Why? Because after several uses, recycled fibres get too short and worn out, and they have to be replaced with fresh ones. The good news is that fresh fibre, aside from being an essential part of our paper supply, is also truly sustainable.