Innovation work at Publication Papers aims to strengthen SCA's position as a leading supplier in terms of quality and sustainability.

As the market is undergoing rapid change, the focus is on finding cost-efficient products and services that respond to this change. In recent years, SCA has launched several new products, including GraphoInvent, an uncoated paper with market-leading brightness in its segment, and GraphoStyle, a coated high-bulk specialty paper. Another important element in innovation work targets the continuous development of new customer service concepts.

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