Innovation for profitable growth

With leading brands such as TENA, Tork, Libero, Libresse, Lotus, Nosotras, Saba, Tempo and Vinda, SCA’s innovations are essential to people’s everyday lives around the world. Innovation drives growth and profitability and is one of the company’s three strategic priorities. Innovation is crucial when it comes to building our brands and meeting customer and consumer needs.

SCA’s innovation process is deeply embedded in the Group’s strategy and business model. Innovation activities are based on market trends, customer and consumer insight, new technology and new business models. SCA also takes sustainability aspects and product safety into consideration throughout the process. SCA’s presence in both mature and emerging markets provides a good understanding of trends and customer and consumer needs.

Innovation-driven culture

Innovation work is supported by SCA’s innovation teams across the globe and a well-developed innovation culture. SCA’s strategy is to increase the pace of innovation, capitalize on global economies of scale and ensure that all segments have a competitive and balanced portfolio of innovations. Particular focus is given to exploring the possibility of broadening the product portfolio, as well as expanding the range of services.

SCA encourages open innovation – meaning cooperation with external parties. Open innovation is an important part of the innovation process and offers a number of benefits, such as providing input from adjacent industries, speeding up development processes and cutting costs. SCA depends on motivated, competent and high-performing employees who have a personal sense of drive and are encouraged to be innovative. To further capitalize on its employees’ creativity and good ideas, SCA has created an internal innovation platform that can be used during all stages of a project to ask for help with solutions and find people with the right expertise.

In 2014, SCA introduced approximately 30 innovations and product launches and applied for 48 patents.