November 19 is World Toilet Day. This is a day to remind us that one out of five children die of diarrhoeal disease due to the fact that 2.6 billion people worldwide are without access to proper sanitation.
The main driver behind the World Toilet Day is The World Toilet Organization (WTO), a non-profit organization committed to improving toilet and sanitation conditions worldwide. Companies, governmental and non-profit organisations as well as individuals are celebrating this day in their way.
SCA’s products in every toilet
As the world’s third largest hygiene company, SCA offers toilet paper and wet wipes all over the world. Amongst our best known consumer brands are Cosy (Austria), Cushelle (UK and Ireland), Danke (Germany and Austria), Edet (Scandinavia and the Benelux), Familia (South America), Flen (Mexico), Lady (Mexico), Nevax (Central America), OptiónVerde (Mexico), Orchid (Fiji), Purex (Australia and New Zealand), Regio (Mexico), Sorbent (Australia and New Zealand), Tempo (Germany, Austria and Italy), Velvet (UK and Ireland), Vinda (China), Viti (Fiji) and Zewa (Germany, Central and Eastern Europe, Russia).
At the same time SCA is offering complete sanitation systems under the brand Tork for workplaces and public places.
Sanitation project in the Southern hemisphere
SCA supports hygiene and sanitation project around the world. One example is the co-operation between Oxfam Novib and SCA to contribute to good daily hygiene in Africa by helping people on the ground with educational material, hygiene products and the installation and construction of toilets and hand washing-facilities in schools.
Another example is SCA’s financial support going to 19 local WaterAid project partners in Uganda working for better sanitary conditions.
In Colombia SCA’s co-operation partner Familia has an education program for nursery children between the ages of one and five. This ‘potty-training’ program teaches children in a fun an imaginative way the right way to use a toilet.
Hygiene Matters
Another way for SCA to show that we care about hygiene and sanitation is Hygiene Matters, a global survey of 5,084 respondents’ attitudes and habits regarding hygiene and health and how these relate to other current issues and trends.
Text Konstantin C Irina