The new Tork Elevation washroom dispensers, launched in January 2009, have been awarded the prestigious red dot award. With more than 11,000 submissions from 61 countries, this is the largest and most renowned international design competition in the world.
Red dot is an international prize for excellent product design, awarded yearly by Design Zentrum Nordrhein Westfalen in Essen, Germany.
“Receiving this award – on top of the iF product design award 2009 that Tork Elevation received earlier this year – means that the new line already has received the two most prestigious design prizes in this category, which of course is great,” says Karin Öjersjö, Category Product Manager.
Functional and aesthetic design
The Tork Elevation-range is designed for ease of day-to-day maintenance whilst at the same time making the washroom experience more pleasant. Functional design in hygiene areas is the starting point when developing Tork products.
A dispenser must be user friendly, both for maintenance personnel and washroom visitors. It also needs to be aesthetically appealing.
“We have a long-term commitment to develop functional design together with the best designers. Combining designer skills with our own costumer insights and knowledge is a way of working that repeatedly results in positive feedback from our customers,” says Karin Öjersjö.
Text Elisabet Raunio / Konstantin C Irina More information Stefan Henricson, Market Communication Manager ()