One of SCA’s Tempo TV commercials has won the Most Popular TV Commercial Award – Household category of 2008. The award is organized by TVB, the most popular TV station in Hong Kong, China.
SCA's tissue brand Tempo has been the No.1 leading brand in the hanky category in Hong Kong for a consecutive of 13 years.
A total of 19 awards were given out at the TVB 2008 Awards and the most popular TVC was voted by public among each of the 10 categories. SCA’s commercial was also elected as one of the five entries in the final list for the Best Actor and the Best Actress Award.
“The story attempts to bring alive the product benefit of Tempo Jasmine – ‘A Moment of Clarity’ - through the angle of a married woman being tempted by her tennis coach for an affair. Thank goodness there’s Tempo Jasmine awakening her and saving her from a would-be disaster. The successful launch of the TVC brought the sales of Tempo to the next level,” says Keith Lee, Commercial Director for Tempo at SCA in Hong Kong.
Keith Lee explains that Tempo has been consistently building its heritage as a humorous brand, meeting its consumers’ expectations of always being surprised by Tempo advertising.