From January 2009 many hygiene areas will be getting a facelift when market leading hygiene company SCA launches a new family of dispensers, Tork Elevation. The range has been designed by Swedish-American designer Thomas Meyerhoffer to meet demanding hygiene, functionality and aesthetic demands. The investment in the new Tork Elevation line is Tork’s biggest product launch for ten years.
Tork products are already found in millions of hygiene areas around the world today. Tork Elevation takes functional design to a whole new level. The focus has been on making hygiene areas easier to maintain, more hygienic and to keep down consumption of paper and soap.
“We know how important functional design in hygiene areas is for our customers’ business operations and this has been the starting point in developing Tork Elevation. A dispenser must be user friendly, for both maintenance personnel and washroom visitors. It also has to be aesthetically appealing,” says Karin Öjersjö, Tork Product Manager, SCA.
Global design competition behind Tork Elevation
In order to come up with a design that meets the demand for a dispenser that not only functions extremely well but looks great too, Tork invited internationally known designers to submit entries in a competition.
The winning concept came from Thomas Meyerhoffer, a Swedish-American designer who has worked with brands such as Apple, Nike and Porsche.
Clean washrooms pay dividends
A survey of 2,533 Europeans commissioned by Tork in spring 2008 also clearly shows that investing in public washroom pays off. For instance fully 75 percent of survey respondents said they would not go back to a restaurant if the washroom was of poor standard.
Tork Elevation
Tork Elevation is a dispenser range for public hygiene areas set to be launched in January 2009. The range comprises 17 dispensers in two colours for paper towels, toilet paper, liquid soap and air fresheners.
Tork is an SCA Brand
SCA is a global consumer goods and paper company that develops and produces personal care products, tissue, packaging solutions, publication papers and solid-wood products. Sales are conducted in some 90 countries. SCA has many well-known brands, of which Tena and Tork are global. Sales in 2007 amounted to SEK 106 billion (EUR 11.4 billion). SCA has approximately 50,000 employees. More information at www.sca.com or www.sca-tork.com