SCA’s feminine care brand Nuvenia is now preferred choice for Italian lingerie brand Lovable. Lovable is part of Gruppo DB Apparel and sold in stores all over the country and an e-shop on lovable.it.
|
Exclusive Lovable lingerie now together with Nuvenia feminine care
Lovable recommends Nuvenia
Find the perfect match with Nuvenia and Lovable.
|
Further brands of DBApparel are DIM, Playtex, Wonderbra and Fila. Lovable made its market debut 1962 and is today offering corsetry, lingerie, knitted underwear and outwear, sleepwear, homewear, swimwear and beachwear.
Visible partnership
The partnership is visible in print and web advertisements, where Nuvenia can now state that “Lovable recommends Nuvenia”. Nuvenia’s and Lovable’s web sites are connected by links making it easy for you to navigate between both sites.
"We are very excited about this agreement. Joining marketing efforts with lingerie brand Lovable will give Nuvenia so much more appeal," says Mirella Muzzio, Brand Manager Nuvenia in Southern Europe.
Find the perfect match
Moreover the campaign is supported by the “l’Abbinamento Perfetto” – the perfect match contest on nuvenia.it where you have the chance to win Lovable shopping vouchers.
And this is just the beginning as Nuvenia and DBApparel will expand their partnership by introducing the new wings towels in autumn this year.
Text Konstantin C Irina More information Mirella Muzzio (mirella.muzzio @ sca.com) Images Lovable + SCA