“Design is more than design” was the theme of the opening event of a new packaging design centre in the town of Rochechouart, France. The centre’s objective is to break new ground to provide clients with winning packaging solutions.
The no 1 sign indicates the location of the new design centre in Rochechouart.
SCA Packaging Nicollet has since long been specialized in the luxury packging segment, i.e. champagne or perfume packaging. One of Nicollet's plants is located in Rochechouart, the location of the new design centre. The design centre willbe dedicated to creativity and expertise, based on the strength from SCA Packaging Nicollet's experience in the design of luxury packaging.
“Our clients are very often surprised by the path we follow from taking on their brief to designing their packaging. They discover what we really mean by providing a packaging solution", says Patrice Collet, General Manager SCA Packaging Nicollet.
SCA Packaging Europe highlights good design and innovative packaging solutions. The business group has got 20 design centres all over Europe and an Innovation centre in Brussels with a total of more than 250 designers.