Bodyform liners come in different shapes and sizes, designed to fit all types of underwear. This is why Bodyform has launched its biggest ever campaign on liners which helps you to find your perfect liner for whatever underwear you choose to wear.
Stylish liner purses for free
Bodyform is also giving away free liners purses for selected absorbent liners. “We know that consumers have concerns about carrying their liners around in their bags for out-of-home use as they get dirty or lost," explains Julia Kretova, Marketing Manager at Bodyform in the UK.
The liners purses come in attractive and bright colours that complement Bodyform’s new vibrant packaging.
A day in the life…
The Bodyform campaign is supported by a TV commercial which shows "a day in the life of a typical Bodyform consumer".
There you can follow a young girl as she makes outfit choices for the various activities in her day. She goes from getting ready for the gym to putting on her "day out shopping" outfit, and finally slipping on her little black dress for a night out with the girls. Watch the TV commercial on youtube.com/SCAeveryday…
The Perfect Match game
Online, Bodyform has launched a microsite which invites you to play "The Perfect Match" game:
The game invites you to try and match an outfit to a style of underwear, and then of course a type of Bodyform liner. If you succeed in finding "the perfect match" you can enter into a prize draw to win a £500 shopping spree.
This prize draw runs weekly for 6 weeks. Click here to play & find your perfect match…
Text Tatenda Matemera / Konstantin C Irina More information Julia Kretova (yulia.kretova @ sca.com)