Design student Natacha Lesty from the École Internationale de Design in Toulon, France was appointed overall winner of SCA Packaging’s Design Challenge '08. Her contribution “Disco Choco” was chosen by the jury for its iconic features and optimised use of a single material – corrugated board – which facilitates recycling.
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Natacha Lesty
Míriam Liébana Yeste
Fien Embrechts
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The award ceremony took place during the SCA Packaging Experience '09 event at SCA’s Innovation Centre in Brussels at the end of March where over 150 delegates from fast moving consumer goods (FMCG) companies gathered around the theme "Seduce shoppers in-store".
Two more winners
In addition to the overall winner, two more winners were appointed in the “Customer Cup” and the “Public Vote” categories.
Winner of the Customer Cup category was Spanish design student Míriam Liébana Yeste with her “Sweet Notes” concept focusing on the link between chocolate and human relations; the consumer can write a small message on the packaging, depending on the mood they are in.
The Public Vote category went to Belgian textile design student Fien Embrechts and her concept “Soft Chocolate Skin”. This pack is made of needle-punch polyactic acid (PLA). The biodegradable, renewable felt-like material provides a revolutionary way of protecting chocolate.
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Winning entries: Choco Disco, Sweet Notes and Soft Chocolate Skin.
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Prize
In addition to a EUR 3,000 prize, the overall winner is offered an internship at SCA Packaging’s Innovation Centre.
Text Elisabet Raunio/Konstantin C Irina More information Katia Schotte, Marketing Communications Manager at SCA packaging [phone +32 (0) 2 718 36 82, ]