This spring, Libero, SCA's baby diaper brand, arranged a design competition in which customers in Sweden, Norway, Denmark and Finland could design child hats.
Over 18,000 hats were designed on Libero’s different websites where participants could use an online drawing tool.
Then a jury appointed a winner from each country. The winning sun hats will be available for sale in Scandinavia from mid-June.
SCA Forest Products Inside 3/2011