SCA has introduced its Drypers baby diaper and TENA incontinence care range simultaneously to Vietnam. The launch was backed up by sales events in two major Vietnamese cities this spring: Hanoi and Ho Chi Minh city.
Drypers* is from now on represented on the market with Drypers Wee Wee Dry (value segment open diapers), Drypers Soft (diapers for delicate newborns) and Drypers DryPanz (premium segment pant diapers). TENA is available with a value range.
The launch events were attended by 200 sales people receiving an introduction of SCA’s background followed by product knowledge, distribution focus, targets, merchandising standards, below the line trade and customer support.
"In the first year we are targeting 47 provinces in Vietnam, with a key focus on 8 cities namely Hanoi & Hai Phong in the North, Da Nang & Khanh Hoa in Central, Dong Nai & Vung Tau in South East, as well as Ho Chi Minh City and Can Tho in Mekong Delta,” shares Lum Chong Heng, Regional business development director at SCA in Central and South Asia.
* Drypers is the number one baby diaper brand in Malaysia and Singapore, with a strong presence in various other markets across South East Asia.
Konstantin C Irina