SCA’s feminine care brand Libresse is currently being launched in 600,000 shops around India. The launch is supported by a TV commercial broadcasted in nine different languages.
The Libresse launch is a result of the joint venture between SCA and Indian Godrej. Godrej’s products are well known to the Indian consumers since the company is the market leader in hair dye and number two in deodorants and soap.
“Through the joint venture our products (Libresse, Tena, and Libero) get access to all 600,000 shops where Godrej’s products are sold. This is where our large sales force is out promoting Libresse at the moment,” says Samir Prasad, Commercial Director for India within SCA Personal Care.
As part of the launch a TV commercial is being broadcasted in nine different languages across India. It features a woman in a hot and sunny green field who gets soothed by a cloud. The relief and comfort brought to her from the shade is the same as the feeling from wearing a Libresse – with Aloe Vera – for the natural touch.
Samir Prasad
Aloe Vera has an ancient history in India and is added to the Libresse products because natural products, scents and herbs are very popular and well-seen.
“We have a long and profound tradition of using these substances for both beauty and health purposes and the knowledge of how to use them still lives and flourishes,” explains Samir Prasad.
To watch the TV commercial, click here