The name of Libresse has its origin from Latin, indicating that women should pursue freedom, be freed of restraints and love themselves. It is one of the feminine care brands of SCA, and launched the world’s first sanitary pad product designed especially for women in 1970s. Libresse is currently sold in 62 countries and is a leading brand in both Sweden and Northern Europe. It currently provides sanitary pads and panty liners through online channels to women consumers in the Chinese market.