Innovation for profitable growth
SCA has a long history of successful innovation. Innovation is a means of developing and differentiating SCA's products and services, retaining and strengthening market positions, building stronger brands and driving growth, creating value for SCA’s shareholders and stakeholders.
A good example: East meets West on Innovation - TENA Belt
In 2011, SCA’s Global Hygiene Category Innovation Centre (China) in Shanghai developed TENA Belt, an incontinence care product focusing on skin comfort. As the name suggests, it comes with a separate belt that keeps the pad in place and simplifies the application for the caregivers.
It has lesser material, increased airiness and breathability, providing more dignity for the patient and lesser burden for caregivers. Because the belt is washable, it can be used several times.
This innovative product is based on Chinese consumer insights and leveraging SCA’s global processes and expertise. It had been developed in China within seven months from idea to launch, and was manufactured and first launched in China. TENA Belt will also be launched in several other countries.
Background: Chinas ageing population
By 2050, more than 40 percent of the total population will be above 60 years old, and almost 12 percent will be 80 and older. This rapidly ageing population is a huge challenge for the Chinese society. Since its entry into China in 2009, TENA has continuously been exploring ways to support China’s ageing population through relevant products and services.
Read the news article about the launch event of TENA Belt.