The European market for publication papers amounts to SEK 130bn.
Newsprint accounts for almost 40% with other coated and uncoated publication papers making up the remainder. The magazine paper market is growing by about 3% per year, while annual growth in the newsprint market is slower at approximately 1%.
The European publication papers market is characterized by high consolidation and the five largest players have a market share of 80% or more for most paper grades.