All SCA's publication paper products are produced from pulp that is bleached without any use of chlorine chemicals (TCF).
SCA focuses on the prime quality segments within magazine paper; SC and LWC paper. These are used for magazines, catalogues and printed advertising, which are all areas with good growth.
SCA has three paper mills located in Ortviken, Sweden, Laakirchen, Austria and partly owned Aylesford, UK.
SCA has sales of publication papers in approximately 40 countries.
Market position
SCA is the sixth largest publication paper manufacturer in Europe. Among manufacturers of LWC paper, SCA comes seventh and is in fifth place among manufacturers of SC paper and newsprint.
Strategy
The properties of the paper are developed continually reflecting consumer demand and customer preferences so that it can express and become an integral part of a magazine’s profile and message. One example of adjustment to increased environmental awareness is the recently developed SC paper Grapho Verde, which contains more than 50% recycled fibre.
Quality development of pulp benefits from SCA being able to choose the right raw material for a specific pulp grade. The development of Luna, a pulp grade with high absorption, was successfully completed during 2007. This product extends the application to include various packaging segments in the food sector with its stringent hygiene requirements.