SCA sells feminine care products in more than 90 countries. The largest regional market is Europe, where SCA is the third largest player.
SCA holds strong, selective market positions in Europe, Latin America, Australia and New Zealand and is focusing on growth in the fast-growing markets in Eastern Europe and the Middle East.
Pads and panty liners are developed for the company’s own regional and local brands, which are supported by a global brand platform.
Based on in-depth consumer and customer insight, SCA prioritises investments in new product concepts and marketing and endeavors to strengthen its competitiveness through continuous efficiency enhancement and cost-efficient production in such areas as Eastern Europe.