Tissue use increases with improvements in living standards around the world.
The products gain a foothold in the early stages of consumption growth and make a strong contribution to improved hygiene and quality of life.
Consumption per capita is therefore high in North America and Western Europe, while in Central and Eastern Europe, Latin America and Asia, consumption is significantly lower but growing fast.
The global market totals over SEK 290bn with Europe accounting for just over one-quarter. Growth in Western Europe is approximately 3% per year and Eastern Europe is growing considerably faster.
Markets in Latin America where SCA has a significant presence, are also showing good growth figures.