The European market for baby diapers is valued at SEK 30-35bn.
The total European market for baby diapers is valued at SEK 30–35bn.
Pant diapers account for 14% of this total. A growing number of consumers appreciate the security and convenience of pant diapers.
Pant diapers is the segment with the strongest growth in Western Europe, approximately 5% per year.
Growth for baby diapers is particularly high in markets in Asia, Latin America, Eastern Europe and Africa. The reason for this is high birth rates, improved standards of living and higher disposable income.