SCA is the world’s third largest and Europe’s largest supplier of consumer tissue and Away-From-Home (AFH) tissue.
Within the AFH tissue segment, SCA delivers complete hygiene concepts to institutions and companies, including tissue products, dispensers, soap and services, which are marketed under the global Tork brand.
Market position
SCA is the largest supplier of AFH products in Europe and number three in North America. Market share in Europe is 17% and 19% in North America.
The market is divided into the following customer categories: hotels, restaurants and catering (HoReCa), offices, industry and health care. The highest growth is within HoReCa, driven by growth in the restaurant and tourist industries. The office and industry segment grows in pace with the economy.
The North American market is the world’s largest with a significantly higher per capita consumption than in Europe. SCA is competing for second place in terms of volume. SCA’s market position is particularly strong in the restaurant sector where every second napkin is supplied by SCA.
Products are distributed by wholesalers and service companies or directly to individual customers. Greater consolidation means that customers are becoming larger and more international, which benefits global companies such as SCA.
Strategy
SCA is a leading global player for demanding customers in industry, offices, health care, hotels and restaurants.
Sales, marketing and product development take place under the Tork brand. This provides significant synergies since differences in consumer preferences in different continents are minor as regards paper and dispenser systems.
For many years SCA has been focusing on partnerships with the main service companies and customers for product development and the design of service concepts that make the systems increasingly efficient.
Priority is given to ongoing product range and quality enhancements, upgrades of systems and increasingly extensive cooperation and service commitments together with customers.
One key component in the customer offering is to provide a high level of service. In recent years SCA has steadily improved its punctuality, quality and delivery reliability.