Every year Polish consumers vote directly “The Product of the Year” to recognise the best innovation amongst fast moving consumer goods. This year Zewa Softis hankies and Libresse vitamin E liners were awarded in the hanky and feminine categories respectively.
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SCA's winning products marked with the label
The Polish "Product of the Year" label
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"The Product of the Year creates awareness about the most innovative products in the retail market for consumers," says Katarzyna Pietruszewska, Trade Marketing Manager Poland. At the same time the award guides shoppers to the most innovative new products on the shelves.
5,000 consumers contributed
The Product of the Year is an international award with a country-by country basis, building on a consumer survey on innovation. The survey is conducted by international market research specialists TNS Global.
This is the fourth year that the Product of the Year survey is being conducted in Poland, taking into consideration the opinions of over 5,000 consumers.
Good investment
Libresse vitamin E liners and Zewa Softis hankies are now branded with the Product of the Year label for Poland. "Having this label on products is a proven Return on Investment tool: in the past 20 over years, winners of this award have seen an average sales increase of up to 15%,” elaborates Katarzyna Pietruszewska.
Text Konstantin C Irina More information Katarzyna Pietruszewska (katarzyna.pietruszewska @ sca.com)