Libresse launches new ultra thin liners with unique shape - especially designed to fit all hipster and boxer style underwear. The Libresse Hipster concept was inspired by consumer insights about women and underwear usage.
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What makes Libresse Hipster liners so unique?
Front: A slightly wider front on the liner offers optimal fit and security.
Lingerie look: Unique pattern for a more feminine touch.
Length: Just that little bit shorter than normal liners for perfect hipster fit | |
"Women use a wide variety of different underwear styles, and the Libresse Hipster was developed based on really understanding women’ underwear usage behaviour," explains Stefan Eggermont, Trade Marketing Director Retail, Personal Care Europe.
"More specifically, Libresse has recognised that 40% of all women between 15-29 years will change their underwear style because of the need to use a liner, and over 80% of these women feel that ordinary liner products do not fit their underwear. The new Libresse Hipster provides the perfect hipster underwear fit."
Finally response to real needs
Consumer tests on the new Libresse Hipster liners have been extremely positive with solid proof that this innovation truly lives up to its promises.
"In fact, an overwhelming 96% of Libresse Hipster users agree that the product is responding to real consumer needs, with nearly 80% of those who have used Libresse Hipster liners saying that they really like the product," elaborates Stefan.
Outstanding pack design
A new pack design was also created for Libresse Hipster concept, with an attractive packaging shape that "stands out" on retail shelves. The pack design clearly communicates the benefits of the product, with an illustration showing the special shape of the Hipster liner.
Text Lynn Tan / Konstantin C Irina More information Stefan Eggermont, Trade Marketing Director Retail, Personal Care Europe ()