The new line consists of TENA Men and TENA Women underwear and will launch in North America next month. It’s featuring the most advanced design enhancements on the market to meet the specific anatomical needs of men and women for superior protection, fit and discretion.
TENA Men
TENA Men will target the more than one in ten men in the U.S. that are reported to experience incontinence, a majority of which do not use any purpose-made products for protection.
TENA Men that comes in Medium/Large and Extra Large sizes offers a highly absorbent target zone and a close-fitting, classic underpants’ style cut with a pinstripe pattern.
TENA Women
Tena Women will feature feminine packaging design and a snug, body close fit that is available in Small/Medium and Large sizes.
North America first
The products are manufactured at SCA’s plant in Drummondville, Canada, and will at present only be available on the North American markets. The launch will be accompanied by an aggressive communication plan that spans the US and Canada.