Libresse with local brands Bodyform, Nana and Nuvenia have launched "Eco actions" – an inspiring way to communicate the environmental contributions of SCA’s feminine care brands to customers and consumers across Europe.
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To support the Eco Actions launch, the campaigns logo is strategically placed on all Libresse product packs, with a reference to the brand's Eco Actions micro site.
The Libresse Eco Actions site encourages to make simple lifestyle changes that will make a positive difference for our environment!
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"Our customers have high environmental demands and prefer brands with sustainable engagement. We want to engage with them on a more emotional level," says Johan Dering, Feminine global brand director.
Libresse Eco actions micro site
The Libresse Eco actions micro site (see links to the right) contains extensive information about SCA Personal Care’s environmental achievements and goals, with special focus on Libresse. The micro site is the core support for Libresse sustainability communications.
"The site is designed to take visitors on a 'journey', convincing them in a clear and authentic way that Libresse is an environmentally responsible and socially engaged brand," explains Cécile Anthyme-Grahn, Media and interactive communication manager.
Your journey
In order to engage consumers, the Libresse Eco actions site comes with a dedicated section titled 'your journey'. There consumers can make decisions on their own sustainability actions and increase their eco knowledge in a fun and stimulating way!
"We present our Eco story in a way that suits them as well as our brand. In other words, that green is cool! To do so, we also introduced a selection of 'voices' that served as representatives of our target audiences to confirm the eco story in an understandable way," continues Cécile.
The Eco actions micro site is already available in the UK, the Netherlands, Sweden, Norway, Denmark and Finland. France will follow in mid May, while Italy, the Czech Republic and Hungary get their micro site in June.
Text Konstantin C Irina More information Cécile Anthyme-Grahn (cecile.anthyme-grahn @ sca.com)