SCA continues to encourage young talents to present their innovative ideas to the packaging industry, kicking off the second edition of the SCA Packaging Design Challenge. This year’s contest focuses on simple and sustainable packaging design.
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"Clearly, we are looking for packaging with increased performance.", says Wim Wouters, Design director. |
Successful first edition
Some 500 students out of 23 European countries subscribed to the SCA Packaging Design Challenge last year. In the end, 90 concepts were submitted out of which 10 were short listed. Two participants were even offered a full time position at SCA.
Simple and sustainable design
Participants will need to come up with a lean, slick, ‘fat free’ packaging solution for any existing product that can be bought in retail today. They need to combine innovation with sustainability and work according to the principle not to use more packaging than necessary.
“We are not looking for smaller and thinner packaging, but want you to be radical in your overall approach. Clearly, we are looking for packaging with increased performance”, says Wim Wouters, SCA European design director.
The prize: Experience and money
Participants in the SCA Packaging Design Challenge 2009 will get the chance to work with industry professionals, to pitch their work to well-established designers and to win up to €3000 in cash and an internship at the SCA Packaging.
Design Challenge ‘09 will run until February ‘10. Submissions will be accepted until January 31st 2010.
Source Press release More information Katia Schotte (+32 (0) 2 718 36 82, )