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Last year, four economics students from Aarhus Commercial School were assigned to carry out a project and get maximum media coverage.
They contacted SCA, and the resulting box was admitted into Guinness World Records.
The box, measuring 11.53 meters long, 4.61 meters wide and 2.31 meters high, appeared to be 35 per cent bigger than the previous record holder.
From SCA's corporate magazine SHAPE No. 1 2008
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