A TV commercial from SCA Tissue Europe is currently broadcasted in the central European region. The aim is to promote SCA’s Zewa household towel brand Wisch&Weg in connection with the European Football Championship 2008.
In the commercial German and Austrian national football heroes appear together at the Zewa European Football Championship (UEFA EURO) 2008 TV studio.
The aim is to support an ungoing Zewa brand promotion and also position Zewa Wisch&Weg as a highly absorbent tissue solution for the entire household in a funny and entertaining way.
The commercial will be on air until mid May. The European Football Championship will take place in Austria and Switzerland between June 7-29 2008.
Watch the commercial