SCA has invested SEK 500 million to further improve its baby diapers. Sale of the new stretch Libero baby diaper is due to commence shortly, which will make everyday life easier for parents with small children.
“When children are small they discover the world and their diapers must adapt. Parents love the stretch model since children can move freely without leakage,” says Sofia Hallberg, Communications Manager at Libero.
The baby diaper has undergone dramatic developments since the first disposable diaper was introduced in the mid-1950s. In pace with the development, parents are placing more demands on baby diapers. Consequently, SCA is now investing SEK 500 million in stretchier baby diapers.
Libero’s new baby diaper is not only stretchier, it also has a new, more functional design. The diapers are marked with a smart color code, which alerts parents when it is time to change to the next size.
Libero began with a sneak preview of the new baby diaper in an advertisement on Youtube at the end of August. It is now possible to view the film, in which a baby is leading an advanced yoga class for adults, on TV in the Nordic countries.