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SCA Pushing Boundaries

2016-12-27 10:30

When Team SCA participated in Volvo Ocean Race, the mantra for the race was “Women pushing boundaries”. This was not just a slogan, it reflected SCA’s long term objective to empower women to participate fully in society - socially, educationally and professionally.

At the 8th leg of the challenging offshore race, Team SCA crossed the finish line in first place. This was the first time in 25 years that an all-female crew had won a leg in Volvo Ocean Race. Pushing Boundaries had begun.

 

In relation to the 2017 edition of Volvo Ocean Race, new rules have been announced, designed to encourage more women to participate. The change to the Volvo Ocean Race rules now offer various compositions of combined male and female teams, which enable more women to participate.

Joséphine Edwall-Björklund, SVP Communications SCA

“With Team SCA we broke taboos, promoted women pushing boundaries and addressed important issues related to hygiene. It is immensely gratifying to see that the rules of the competition have now been changed to offer a more level playing field for women” says Joséphine Edwall-Björklund, Senior Vice President Communications at SCA. “We are continuing to drive the agenda with the recent launch of Hygiene Matters, which raises key issues relating to the need to break down taboos in order to empower women and improve health and well-being globally. Doing so, will enable more people every day to enjoy a fuller life”