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Strategy

 

VISION

“Dedicated to improving well-being through leading hygiene and health solutions”

MISSION

To sustainably develop, produce, market and sell value-added hygiene and forest products and services

OBJECTIVES

  • Generate increased shareholder value through profitable growth
  • Enable more people every day to enjoy a fuller life
  • Contribute to a sustainable and circular society
  • Enable our employees to realize their full potential, as part of one winning team

STRATEGIES

  • Win in chosen geographies and categories
  • Focus on customers and consumers
  • Innovate bigger brands
  • Drive efficiency

Learn more about our Objectives & Targets