Market - AfH tissue

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SCA is the world’s largest supplier of AfH tissue with the global Tork brand. The AfH segment comprises institutions and companies, including hospitals, healthcare institutions, large workplaces, industries, restaurants and hotels, for which SCA develops and sells complete hygiene solutions comprising tissue, soap, hand lotion, hand sanitizers, dispensers, cleaning and wiping products, service and maintenance. The products are distributed by wholesalers and service companies.

SCA is the clear market leader in Europe and holds a market share that is about double that of the second largest player. Following the acquisition of Wausau Paper Corp., which was completed on January 21, 2016, SCA is the second largest player in North America. SCA’s market position is particularly strong in the foodservice and catering segment in North America, where approximately every second napkin is supplied by SCA. SCA also holds strong positions in emerging markets, such as Russia and Colombia, where SCA is the market leader.


The global brand Tork provides significant synergies since the difference in consumer and customer requirements is minimal in regard to tissue and dispensers in the various parts of the world.

Strategy

SCA aims to strengthen its position as global market leader and to accelerate profitable growth. The ambition is to globally continue to focus on increasing sales of soap, hand lotion, hand sanitizers, dispensers and products for wiping and cleaning tasks as part of the tissue offering. Strong innovations and product launches are key to improving the customer offering, accelerating profi table growth and increasing the Tork brand awareness. In North America, where SCA already occupies a strong position in the foodservice and catering segment, the company aims to strengthen its washroom offering and to increase its share of premium sales and services.