Market - AfH tissue

With the global Tork brand, SCA is the world’s largest supplier of AfH tissue. The AfH segment comprises institutions and companies, including hospitals, healthcare institutions, large workplaces, industries, restaurants and hotels, for which SCA develops and sells complete hygiene solutions comprising dispensers, tissue, soap, service and maintenance. The products are distributed by wholesalers and service companies.


Growth in mature markets is in the low singledigit figures, while it is  considerably higher in emerging markets. Emerging markets are growing at a faster rate than mature markets due to increasing disposable incomes and rising use of tissue.

SCA’s business

 For AfH tissue, SCA is a world leader with the global Tork brand, which has annual sales in excess of SEK 10bn.

The global brand Tork provides significant synergies since the difference in consumer and customer requirements is minimal in regard totissue and dispensers in the various parts of the world.

SCA is the clear market leader in Europe and commands a market share that is about double that of the second largest player. SCA is the third largest player in North America. SCA’s market position is particularly strong in the fast-food restaurant sector in North America, where nearly every second napkin is supplied by SCA. The Group also commands strong positions in emerging markets, such as Russia and Colombia, where SCA is the market leader. In 2013, Lotus Professional, the brand included in the acquisition of Georgia-Pacific’s European tissue operations, was migrated to Tork.