SCA's tissue products are sold in some 80 countries throughout the world. Products are sold both under SCA’s brands and retailers’ brands and distributed via the retail trade and corporate customers. Production is carried out at 35 plants in 19 countries.
Consumer tissue
The global market totals over SEK 290bn with Europe accounting for just over one-quarter. Growth in Western Europe is approximately 3% per year and Eastern Europe is growing considerably faster. SCA is the leading supplier in Europe with a market share of 26%. In Latin America, SCA is the second-largest producer of consumer tissue. SCA holds strong positions in countries including Mexico, Colombia, Chile and Ecuador, all regions with high growth. In Australia and New Zeeland, SCA is the leader with a market share of approximately 35% and 50% respectively.
AFH
The global market for AFH tissue amounts to SEK 86bn, with North America accounting for 39% and Europe for 34%. The market is growing by approximately 2% per year in Western Europe and at a slightly lower rate in North America. SCA is the largest supplier of AFH products in Europe with a market share of 17%. In North America, SCA is the third-largest player with a market share of 19%. Outside North America and Europe, market penetration of AFH tissue is still relatively low.
Market position
| Products |
Europe |
North America |
Worldwide |
| Consumer tissue |
1 |
- |
4 |
| AFH tissue |
1 |
3 |
3 |
Sales by product segment 2007
Sales by region 2007
