The use of tissue, for example toilet paper and napkins, increases with improvements in living standards. Keeping things tidy, washing and drying hands are the simplest and most effective ways to prevent the spread of disease. Tissue promotes health and well-being.
Consumer tissue includes toilet paper, kitchen rolls, facial tissue, handkerchiefs and napkins which are sold to end-consumers in retail stores. Approximately 40% of SCA’s sales consists of products under its own strong regional brands such as Zewa, Tempo, Velvet, Sorbent, Edet and Regio. The remainder is sold as retailers’ brands. SCA is investing more resources than previously in developing and strengthening its own brands.
In the Away-From-Home (AFH) tissue segment, SCA delivers complete hygiene concepts to institutions and companies. These include tissue products, dispensers, soap and services which are marketed under the global Tork brand.
SCA is the world’s third largest and Europe’s largest supplier of tissue. SCA’s strengths in this business area are insight into customer and consumer needs, a high rate of innovation and effective production processes.
"Tissue use increases with improvements in living standards."
Strategic priorities are:
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Continue to focus on customer and consumer insight, innovations, product development and marketing.
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Strengthen own-brand positions within consumer tissue, combined with a clearer added-value offering for retailers’ brands.
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Increase presence in growth markets through acquisitions, partnerships and investments in production, distribution and sales – primarily under own brands.
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Continue to strengthen the global Tork brand within AFH.
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Consolidate partnerships with leading wholesalers and retailers.
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Continue to optimize the supply chain and improve production efficiency.
SCA's tissue operations are conducted within three business groups:
- Tissue Europe
- Hygiene Americas
- Asia Pacific